About Us
Service
2015 - 2022
In the years of 2015 - 2022 Ian and Freddy proudly served in the United States Army while in the the Signal Corps.
They gained invaluable experience, leadership skills, and a strong sense of discipline. During their time in uniform, they developed a shared vision for life beyond the military. After transitioning out of active service, both took the lessons learned from the Army—resilience, commitment, and teamwork; and brought their skills to the private sector. Their journey from service members to entrepreneurs reflects their dedication to growth, purpose, and making an impact beyond the battlefield.
Oracle NetSuite
2022 - 2023
Post Service - Ian and Freddy crossed paths in Austin, Texas while working at Oracle NetSuite in 2022, where they both worked as Business Development Representatives.
While learning the ropes of the tech industry and sharpening their skills in sales and communication, they quickly realized they shared a common drive to do something more impactful. Fueled by their passion for leadership, service, and building something of their own, they took a leap and launched their company in 2023 — aiming to create meaningful work that reflects their values and continues their mission of service in a new form.
Tactical Pause
2024
This year, life brought big changes. Ian welcomed another child into his family, got a new job, and relocated to South Carolina. Meanwhile Freddy focused on his new job and family.
With both navigating major personal milestones, they made the intentional decision to pause and regroup. During this time, they reflected on their goals, refined their vision, and stayed committed to the long-term mission. The break wasn’t a setback — it was a reset, allowing them to come back with renewed energy and clarity for what’s ahead.
Looking Ahead
2025
In the new year, Ian and Freddy decided it was time to put their best foot forward and reignite the mission.
They had a clear vision and renewed momentum, they launched a bold new product — a mushroom coffee blend crafted specifically with veterans in mind. Blending health, focus, and flavor, the new offering reflects their roots and their commitment to serving a community they deeply understand. With excitement and purpose driving them, they’re proud of how far they’ve come and can’t wait to see what the future holds.
